top of page

Why less is more when it comes to the future of laundry

For years, doing laundry has meant lugging heavy detergent bottles, battling messy spills, and using excessive water and energy to achieve clean clothes. But as we move toward a future that prioritises efficiency and sustainability, laundry routines are evolving and proving that when it comes to washing, less is truly more.


Perfect Touch
Image supplied

“Gone are the days of overcomplicated laundry routines,” says Bronwyn Ragavan, Brand Manager for Personal Touch. “Consumers are looking for smarter, more sustainable solutions that not only simplify the process but also help reduce waste, lower costs, and minimise their environmental footprint.”

 

Traditional laundry methods often involve multiple products – detergents, fabric softeners, stain removers, and fragrance boosters – all of which add to costs and waste. However, a growing awareness of environmental impact and budget-consciousness is driving change in the industry. More people are seeking streamlined, cost-effective alternatives that don’t compromise on cleaning power.

 

One of the most significant innovations leading this shift is the rise of concentrated and pre-measured detergent formats. These solutions eliminate the guesswork of dosing, preventing excessive use while ensuring effective cleaning. Personal Touch Washing Powder Sheets, for example, offer a no-mess, no-waste alternative to traditional detergents. Pre-measured for convenience, one lightweight sheet equals one wash, ensuring the right amount of detergent is used every time. Plus, with its compact 90g A5-sized box, storage is effortless – no more bulky containers taking up precious space in cupboards.

 

PERFECT TOUCH
Image supplied

The future of laundry isn’t just about what we use, but how we wash. Washing machines are becoming more advanced, with smart technology that optimises water and energy consumption based on load size and fabric type. This means consumers can enjoy a thorough clean while reducing their environmental impact.

 

Another major shift is the move towards cold-water washing, a simple yet effective way to cut energy consumption. Washing clothes in cold water not only reduces electricity usage but also helps preserve fabric quality, extending the lifespan of garments. Paired with innovative detergent solutions that work effectively at lower temperatures, this trend is making laundry more sustainable and cost-efficient.

 

“As laundry practices evolve, one thing is clear: efficiency and sustainability can go hand in hand. By using less detergent, less water, and less energy, consumers can save money, reduce waste, and enjoy fresher, longer-lasting clothes,” explains Ragavan.

 

The future of laundry isn’t just about cleaning, it’s about rethinking the way we care for our garments. With smarter products and greener solutions, it’s easier than ever to embrace a laundry routine that’s efficient, effective, and environmentally responsible. In the end, less truly is more: better for your home, your wallet, and the planet.

 

For more information on Home of Hygiene products:

bottom of page