Sandton City celebrates the languages of love
Love speaks in many ways, and this Valentine’s month, Sandton City is celebrating them all. In the latest instalment of its beloved annual campaign, Talking Love, the shopping destination invites shoppers to explore how people express and experience love—through laughter, thoughtful gestures, quality time, or a perfectly chosen gift.
For this year’s digital campaign, Sandton City partnered with four celebrity couples. Whether it’s a shared passion for food, a love of fashion, or the joy of creating unforgettable moments together, each couple’s story highlights the beauty of personal expression in relationships. Featuring musician and restaurateur J’Something and his wife Coco, comedian Jason Goliath and his wife Sian, reigning Miss South Africa Mia Le Roux and her partner Luke, and renowned wedding planner Zavion Kotze with his husband John, the campaign takes a heartfelt look at love in its many expressions.
Through a series of engaging conversations, the couples share their love languages and the ways they celebrate their connection, encouraging others to reflect on their own. Shoppers are invited to join the conversation by sharing their love language on social media (@sandtoncitymall, #TalkingLoveSC) for a chance to win a R5 000 Sandton City shopping spree. The competition is running until 28 February 2025.
Now in its third year, the campaign continues to evolve. From Love is Love in 2023 to Lessons in Love in 2024, Talking Love brings a fresh perspective, proving that the language of love is ever-changing but always meaningful.
Watch the behind-the-scenes video here: https://www.instagram.com/reel/DF4vG1qKsiw/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
For more information and updates, visit www.sandtoncity.com or follow @sandtoncitymall on social media.