Clover, a brand synonymous with quality and care in South African homes, is proud to announce its continued partnership with PinkDrive during Breast Cancer Awareness Month (October 2024). This partnership reflects Clover’s commitment to
supporting vital social causes and promoting health and wellness across the country.
Clover Goes Pink in Solidarity with Breast Cancer Awareness Month
In October, Clover will once again "Go Pink" marking its ongoing dedication to breast cancer awareness. For every Pink Clover product sold, 20 cents will be donated to PinkDrive, a leading organisation providing essential cancer screening services, particularly in underserved communities.
“At Clover, we believe in the power of community and supporting the causes that matter most,”
says Jani Menikou, Business Unit Head of Dairy at Clover. “By partnering with PinkDrive, we’re ensuring that more women across South Africa have access to life-saving early detection screenings, a critical step in the fight against breast cancer.”
Expanding Our Contribution
This year, Clover is expanding its range of participating products in the PinkDrive campaign, aiming to surpass last year’s donation of R400 000.00 to breast cancer initiatives. Clover hopes to make an even greater impact by offering more opportunities for consumers to contribute.
“We’re excited to see the growth of this initiative and the difference it’s making. It’s not just about awareness, but action. Every Pink Clover product purchased directly funds PinkDrive’s mobile units, bringing cancer screenings to those who need it most,” adds Jani.
A Century of Trust, A Future of Support
As Clover celebrates its 125th anniversary, the brand reflects on a legacy built on trust and care. While the milestone is significant, Clover’s focus remains firmly on the future—continuing to serve communities through initiatives like this, with a vision of making a lasting difference.
Early Detection Saves Lives
Breast cancer affects countless lives, but early detection improves outcomes dramatically. PinkDrive’s mobile screening units, supported by Clover’s campaign, play a critical role in making screenings accessible, especially in underserved areas.
The message is simple: When it comes to cancer, the earlier the detection, the better the news. Early screenings can mean the difference between a life-changing diagnosis or a life full of opportunities.
Join the Fight – Support the Cause
Clover encourages consumers to purchase Pink Clover products throughout October and be part of this life-saving initiative. Every purchase makes a direct contribution to providing cancer screening services for women in underserved communities.
For more information about the campaign and a self-examination guide, visit https://www.clover.co.za/pink-drive/.