Beginning today, Cetaphil®, a leader in sensitive skincare products which are dermatologically tested will premiere Sensitive Skin Awareness Month, that will arm consumers with science-backed guidance on how to identify and care for sensitive skin of all kinds. Overall, approximately 60-70% of women and 50-60% of men have reported having some degree of sensitive skin. The goal of Sensitive Skin Awareness Month is to provide first-hand access to science-driven recommendations to help improve the overall quality of sensitive skin.
Throughout the month, Cetaphil® will share their knowledge about sensitive skin and how Cetaphil’s formulas contain ingredients best suited to address the 5 Signs of Skin Sensitivity so that our sensitive skin consumers can find a regime that works for them. The 5 Signs of Skin Sensitivity includes weakened skin barrier, irritation, roughness, dryness and tightness.
Over the last two decades, surveys on sensitive skin have been conducted in over 20 different countries on 5 continents.
This research has demonstrated that individuals with sensitive skin represent over half the population. Many people may feel overwhelmed in finding products that are best suited for their sensitive skin while also being efficacious.
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