THE COLLABORATION BETWEEN THE ICONIC BRAND AND ARTIST - BISQUIT & DUBOUCHE AND KWESTA IS KICKING UP A GEAR WITH A NEW INITIATIVE TO EMPOWER THE NEXT WAVE OF PIONEERING SPIRITS.
Following a successful partnership which saw Bisquit and Dubouché demonstrate their commitment to those who forge their paths to success by putting legendary musician, Kwesta, on centre stage for the launch of their global ‘Story to Sip’ campaign last year, the two icons are continuing their journey of collaboration in 2024 with an initiative born from their shared values of paving the way for a new generation of creative innovators to rise, and share their unique stories with the world.
This vision is being realised with the creation of a new creative production facility, set to launch in October. The space will feature a world-class recording studio, podcast creation facilities and a networking lounge.
Motivated by his own humble beginnings, having recorded his first tracks on a makeshift home setup, Kwesta has always dreamed of creating a space where young creators have access to professional facilities that allow them to push themselves and their craft further from the outset.
Speaking passionately, Kwesta reflected, “I’ll never forget how hard the hustle was when I was coming up, and now that I’ve made a mark of my own, my motivation to give back continues to grow. I don’t only want my story to be an inspiration to other people but find ways to uplift and empower the young creators out there to work with like-minded people and the tools they need to push the craft. Creatives need a safe space to innovate, follow their instincts and forge new paths within the industry.”
Ryan George, Marketing Manager B&D South Africa, “It was a natural progression of our relationship with Kwesta for B&D to get involved in the creation of a space that brings life to the essence of what we stand for. We’re committed to upholding the pioneering spirit of our founders and their innovative approach to distillation that changed the history of Cognac, and believe that the founding of this production hub as a community centre will give young pioneers in music and content creation to do the same”
One of the first projects to come out of the studio will be a new podcast hosted by Kwesta, celebrating the next generation of innovators within the South African music industry as they share their stories in an intimate one on one setting.
“Storytelling is an incredibly powerful part of our culture. It not only shines a light on the amazing talent out there doing their thing, but also gives listeners the opportunity to be inspired and learn what it takes to overcome adversity, forge a path of their own, and bring their unique voice to the scene. For me, working with B&D to make a mark within the South African music industry is a dream come true. We hope that through the podcast and the amazing things that come out of the studio, we can leave a legacy that keeps the flame of creativity and innovation alive for generations to come” said Kwesta.
While hard at work on the production studio and new podcast, Kwesta has also been in the studio working on his new album. Set to launch this October 2024, the new album titled The Big Brother Theory features a number of top-drawer artists including Nkosazana Daughter, Black Diamond and Yanga. Listen out for a special mention of Bisquit and Dubouché in the single “Joy”.
Bisquit & Dubouché offers V.S. (Very Special), V.S.O.P. (Very Special Old Pale) and X.O. (Extra Aged, characterised by aromatic intensity, smoothness and superior ageing potential) - each with distinctive features linked to the signature distillation process based on the long cut method which relies on the skill of those who make it. All 3 cognacs are available in leading retailers nationwide including Norman Goodfellows, PnP Liquor, Spar Tops, Checkers Liquor and online stores.
Visit the Bisquit & Dubouché Website or Social Media Pages for more details.
IG: @bisquitafrica
Not for persons under 18. Remember to always Enjoy Responsibly.