From lash extensions and lifts to volumizing treatments and mascaras, women have taken eyelashes to entirely new dimensions in recent years. High-volume, luxurious, fluttering eyelashes are all the rage, and most wouldn’t be caught dead displaying their natural lashes in public. But what’s driving this phenomenon and why have eyelashes become so important in our beauty routines?
Our eyelashes have long been associated with femininity and attractiveness. If you’ve ever had to look at someone twice simply because of how alluring their facial features were, their eyelashes would have probably been a factor.
This is because our lashes do more than just protect the eyes from dust and debris – they accentuate the eye and add definition to the shape, drawing attention to a feature that is considered one of our most alluring and appealing.
As far as beauty aesthetics go, social media plays a central role in encouraging and maintaining most beauty standards, and the pursuit of luscious lashes is no exception. With influencers and celebrities showcasing their flawless lashes online, often achieved through extensions or high-end mascaras, ‘ordinary’ women naturally feel compelled to follow these beauty standards.
Beauty brands and businesses, too, continue to monopolise on these trends and standards, by constantly introducing yet another range of new products and treatments that promise even thicker, fuller, longer lashes than the last. As a result, many women don’t mind spending an hour or more on their lash technician’s chair for a dreamy and expensive lash look each month.
That being said, having stunning, luscious-looking lashes can also be empowering. Why shouldn’t women have the tools and capabilities at their disposal to enhance their natural beauty and express themselves? This may be especially true for mature women who struggle with eyelash thinning, brittle lashes and slow regrowth as they age.
The lengths many go to enhance their lashes can also cause a degree of damage to eyelashes over time, impacting the strength and health of the follicle and contribute to thinning and other issues later on.
Enhancing eyelashes the natural way, as such, maybe a woman’s best bet. Applying a lash-strengthening product that contains peptides, for instance, will yield far more positive results in the long term, as peptides stimulate growth from the root while strengthening and hydrating lashes s, making them healthier, fuller and more resilient.
In fact, during trials of the Pelo Baum Lash Lash eyelash enhancer serum containing peptides, the eyelash thickness was found to improve by as much as 71% after just eight weeks, and eyelash density improved by a significant 104% after eight weeks.
Eyelash-enhancing products that are designed to give lashes a natural boost can help strengthen the follicle by activating its stem cells and increase blood circulation to promote lash and eyebrow hair growth.
Suffice it to say, the lush lash revolution is here to stay, and there are healthier ways to approach this beauty trend that will yield the eye-catching results women are after without the pain of long-term lash damage, ensuring that our beauty routines are serving us and not the other way around.
Lamelle Pharmaceuticals Pelo Baum Lash Lash is available online via https://www.lphealth.co.za/products/lash-lash-5ml and retails from R650